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    Questions About UTMS

    What are UTM parameters?

    UTM parameters are tags added to the end of a URL to track marketing performance. Common UTM tags include:

    • utm_source – where the traffic came from (e.g., facebook, google)

    • utm_medium – the channel type (e.g., paid, email, social)

    • utm_campaign – your campaign name

    • utm_term – often used for keyword or ad group

    • utm_content – used to differentiate creatives or ad variations

    These parameters help tools like Google Analytics segment and attribute traffic to specific campaigns, making it easier to understand which ads are working.

    What is a UTM template for dynamic tracking?

    A UTM template for dynamic tracking is a pre-structured URL format that automatically pulls in campaign-level variables (like campaign name, ad group, or creative ID) from your ad platform. This helps marketers avoid manual tagging and ensures consistency in campaign analytics.

    Dynamic UTMs Using Tracking Templates

    Proper UTM tracking allows you to measure exactly where your traffic is coming from—and which ads are driving results. Below are ready-to-use UTM templates for major advertising platforms. These templates dynamically pull in campaign data, enabling accurate, automated tracking with minimal setup.

    Meta (Facebook & Instagram)

    Use this template to track traffic from Meta Ads. It captures campaign, ad set, ad name, and the Facebook ad ID dynamically.

    Template:
    utm_source=facebook&utm_medium=paid&utm_campaign=&utm_term=&utm_content=&fbadid=

    TikTok

    This template is designed for TikTok Ads and pulls in campaign name, ad group, and creative information.

    Template:
    utm_source=tiktok&utm_medium=paid&utm_campaign=_CAMPAIGN_NAME_&utm_term=_AID_NAME_&utm_content=_CID_NAME_&ttadid=_CID_

    Pinterest

    Use this UTM format to track Pinterest ad traffic, segmented by campaign, ad group, and creative ID. It also includes the Pinterest-specific ad ID.

    Template:
    utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}&padid={adid}

    Bing (Microsoft Ads)

    For Bing Ads, use this UTM template in conjunction with Bing’s tracking URL setup. Replace {lpurl} with your actual landing page URL.

    Template:
    {lpurl}?utm_source=bing&utm_medium=paid&utm_campaign={campaign}&utm_content={AdGroupld}&utm_term={AdGroup}&bingid={Campaignld}

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